Services
Design
Visual work with a point of view.
Identity, interfaces, and the objects around a brand. Often with the studios we already work with.
Branding
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Visual and verbal brand strategy
A visual and verbal identity that reflects the brand’s values: logo, colour, typography, and tone of voice.
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Brand architecture
How the portfolio is organised, and how brands and sub-brands relate.
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Market perspective and analysis
Market studies to read the sector, the competition, and the openings, then adjust the brand strategy.
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Brand experience
The customer’s experience at every point of contact, online and off.
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Brand activation and launch
How a brand enters the market: campaigns, launch events, and promotion.
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Strategies with a clear purpose
Brand strategy built around a purpose, so it connects and stands apart.
UX/UI
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Information architecture and visual hierarchy
Content organised so people can find their way and understand the interface.
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User-centred digital experiences
Digital products shaped by research into what people need, and the context they use them in.
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Consistent visual design
Visual systems that match the brand, with reusable components and defined UI styles.
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Wireframes, prototypes, and usability tests
Functional structures, checked with real people before the final build.
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Responsive and accessible design
Interfaces that work across devices, and stay readable and usable for different people.
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Collaboration with development and product
Working with technical teams so the design is implemented with its quality intact.
Illustration
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Custom illustration
Illustrations that strengthen the visual identity and make it recognisable.
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A tailored illustrative style
A graphic language fitted to the tone, the audience, and the project, from editorial to advertising.
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Illustrated visual narratives
Complex or abstract ideas told in illustrated sequences.
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Use in digital and physical media
Illustrations made to sit in websites, apps, packaging, print, and physical spaces.
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Mixed techniques
Traditional, digital, or hybrid techniques, chosen for the project.
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Illustration as branding
Illustration used inside the visual system to tell the story and set the brand apart.
Packaging
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Functional and aesthetic packaging
Packs that work, look like the brand, and hold their own at the point of sale.
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Sustainability and responsible materials
Materials and structures that reduce impact without giving up the look or the experience.
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Product line development
Families of products with a clear hierarchy, a recognisable brand, and room to extend.
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Brand narrative on the pack
The pack as the place the brand tells its story: values, benefits, and character.
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Formats and experience
Structure, shape, and how a pack opens, so the use of it is part of the idea.
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Adaptation to sales channels
Packaging fitted to retail, ecommerce, or specialist distribution.
Naming
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Strategic names
Names that are memorable and specific, aligned with the brand’s character and purpose.
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Linguistic and semantic analysis
Sound, meaning, and cultural reading, so a name is clear and sayable.
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Legal availability
Checks on trademarks and domains, so the name can actually be used.
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Verbal universes
Naming structures that can hold sub-brands, products, and campaigns.
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Naming for products and services
Commercial names that carry the value of the thing and help it find a place.
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Workshops
Sessions with the internal team to build names together, against the strategy.
Art direction
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Creative supervision of productions
Direction of photo, film, and graphic design, so the work matches the creative intent.
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Moodboards and visual universes
Visual references and palettes that set the tone of a graphic or audiovisual project.
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Visual narrative for campaigns
Strategic ideas turned into pieces that carry emotion, story, and brand values.
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Multidisciplinary teams
Coordination of photographers, illustrators, designers, stylists, and other creatives.
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Adapting concepts to formats
One visual idea carried across channels and formats without losing its unity.
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Visual conceptualisation
The visual style of a campaign, a product, or a brand.
Editorial
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Editorial art direction
The visual style of a publication: type, colour, illustration, and photography.
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Content organisation and flow
How the contents are ordered so reading and moving between sections stays clear.
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Covers
Covers that say what the piece is, at a glance.
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Print and digital formats
Editorial design for print and for digital formats such as ePubs, interactive PDFs, and online publications.
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Typographic care
Type set so each page is readable and has a rhythm.
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Full editorial design
Printed and digital publications, from the narrative structure to the visual hierarchy.